6 Things Websites for Lawyers Should Always Include
If you are an attorney or tasked with the job of creating a website for a lawyer, then you’re probably wondering what the critical components of websites for lawyers are. Lawyers across the country are including the following list of things in their websites, and we highly encourage you to consider doing the same! Here are 6 things websites for lawyers should always include:
Websites for lawyers should clearly state available services. Standard and specialized services should be included so that clients can get a full picture of the legal help available. Remember, people come from all walks of life. Try to keep service descriptions in laymen’s terms so that all your clients can understand the services offered.
Websites for lawyers generally include extensive information about the history of the practice, including the founders, partners, and associates. As an example, an ‘About Us’ section for a lawyer’s website might include biographical information about each lawyer that practices with the firm.
Websites for lawyers should aim to strongly establish authority and credibility. To do this, include a reference library on your website. This compilation of resources can include self-written or properly-referenced texts regarding a number of legal issues. You could potentially implement a legal dictionary or legal terminology section, or you could use a news section to show the latest happenings in the legal industry.
Perhaps the greatest demonstration of your authority and credibility comes in the form of testimonials. Websites for lawyers commonly include a page dedicated to testimonials. Clients should be asked for their permission before publishing a testimonial. Display your strongest testimonials on your website!
A case studies section offers a great opportunity to show prospective clients what kind of cases you’ve been taking on and winning. Considering client confidentiality, you can post a synopsis of each case. Without using names or specific information, you can furnish settlement numbers and more to demonstrate your expertise.
Websites for lawyers should include each attorney’s specialty. For instance, if you work primarily on DUI or child support cases, then your website should reflect this. Your SEO, content, and entire website information should be geared towards your clients. Offer detailed information about your niche, providing content that will be advantageous to your specific audience.
Whether you are the lawyer or the person creating the website for the lawyer, the intricacies of building a concise, effective website for a lawyer can be challenging. The keys to creating websites for lawyers are to do plenty of research, see what competitors are doing, and include each of the six things listed above. By delivering quality, specialized content, you convey the message that you are a highly professional, leading lawyer in your area.