|
You cannot just create a Website and hope potential customers will come to it. These days, businesses must be proactive and optimize their Websites to be search engine friendly. Search engine agents (crawlers, robots, and spiders) scan through your site and report back to the browsers, such as Google and Yahoo!
Intelligent Evolution Search Engine Optimization (SEO) team can help you with your Search Engine Marketing (SEM), which positions your Website for maximum visibility in the Internet search engines. We can help by:
- Assisting you in creating a Search Engine Advertising account.
- Optimizing your Website for the natural or organic search engine listings, or Search Engine Optimization (SEO).
- Optimizing your Website’s code and copy for these natural listings, including focusing on several on-page factors such as search engine friendly technology, code, keyword relevancy, placement and density, and relevant keyword-rich content.
Search Engine Advertising is specifically advertising on the search engines. Purchasing ads to be listed in sponsored search engine listings involves pay-for-performance advertising methods. These methods include paid inclusion, pay-for-placement (or pay-per-click), and like advertising models. Results from successful search engine advertising can be immediate (within 15-30 minutes of launching an ad campaign). These ads will continue to run as long as you continue to pay the advertising fees.
Search Engine Optimization (SEO) should occur in the early stages of designing and developing your Website. Search engine agents need relevant information about your site so they can index your site appropriately. If SEO was not considered when your Web designer or developer created your site, then the robot will bypass those pages that have not been optimized for SEO. It also involves off-page factors such as Web hosting configurations: file naming conventions and building incoming link popularity, reputation, and page rank for your site. This process can take months to achieve full results from a successful SEO campaign. However, with proper management and maintenance, those results tend to be long term.
In integrating both SEM and SEO, it is important to note that these methods are not mutually exclusive. A comprehensive SEM strategy can include both optimization and advertising. SEM is the process of marketing a Website via search engines; by improving ranking in organic or natural listings, paid or sponsored listings, or a combination thereof.
Whether your SEM strategy should include search engine optimization, search engine advertising, or both, depends on a number of factors: the individual site, business goals, target audience, competition, products or services you offer, and budget.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) help with the following:
- Increase your Website’s online visibility
- Improve your search engine rankings
- Increase the number of qualified visitors to your site
- Enhance your brand development, reputation, and recognition
- Protect your brand online
- Generate leads
- Increase sales and revenue
- Improve your click-through and conversion rates
- Improve your Internet marketing ROI
Our approach to SEM and SEO
Through years of experience we have developed the following SEM strategy.
- Discover
The discovery phase is important to ensure we start out on the right track. Your involvement throughout this stage is critical to the success of the project. The following key elements are included in this phase.
- Business alignment
- Competitive analysis
- Target audience/Customer/Market analysis
- Keyword analysis
- Site assessment
- Define
We will define goals and objectives of the SEM and SEO, such as which pages to target and the best keywords to use in optimizing your Website. We will also benchmark current rankings, link population and other key performance measurements.
- Execute & Deliver
During this phase we will implement our SEM strategy and deliver measured results based on your pre-defined goals and objectives.
- Measure & Refine
It is important to note that search engine marketing is a continual process. The search industry is in a constant state of change. Search engines change their algorithms frequently. Competition for placement steadily increases. Search engine technologies constantly evolve. New search engines and directories are established daily and routinely form new partnerships with each other.
Contact or call today if you are ready to take that next step in Search Engine Marketing and Search Engine Optimization.
Are you ready to see your site traffic soar? Potential customers are online looking for a company like yours at this very moment. For help bringing them to your site contact us.
|
